Retail Development: Retailer - Franchisor and Franchisee Services
Services for Property Management
Real estate investments Analysis (essentially Retail/Hospitality)
Market Research to Support Operational Strategies (Marketing/Leasing)
Retail Development: Retailer-Franchisor and Franchisee Services
- Assistance in the Start-Up phase regarding the establishment and development of new Retail Companies.;
- Support to the Retailer (parent company) for the identification and creation of Master Franchisee for a specific geographical area, following specific requests and indications;
- Assistance and support for the Retailer with regards to the contractual part, from the first economic offer received up to the defining the negotiations and signing the contract/notarial deed;
- Assistance and support in identifying the companies useful for the creation of the entire furnishing of the new Sales Point, the new catering activities (even in the case of simple renovation of previous businesses);
- Search for the best location for domestic and foreign direct businesses (including catering), for the Franchisee and for the Franchisor, sometimes with the help and collaboration of the most qualified Real Estate Agencies for specific individual territories;
- Transfer of existing business, identifying a new entrepreneur/retailer to take over, maintaining the same existing Brand or with a change of merchandise and Sign/Brand;
- Consultancy for Overseas Development of Italian Brands in specific, fast-growing territories with good short-term return on investment rates for Location Research. We generally work sometimes together with expert on-site consultants, taking into account the characteristics of each individual territory and sector;
Services for Property Management
- Assistance and Training of Personnel identified by Property Organisations, Investment Funds and Small Real Estate Owners to conduct Leasing/Marketing activities within Commercial Galleries-Retail Parks and Similar Facilities;
- Commercialisation/Renting Location activities upon express assignment/agency or co-Agency referrals by Real Estate Property Owners of various sizes, ranging from single Stand-Alone units to Retail Parks, Shopping Malls and Commercial or Multi-Service Complexes;
- Assistance in identifying and selecting the Company that will be in charge of Asset Management, according to the requirements and structural features of the Project
Real estate investments Analysis (essentially Retail/Hospitality)
- Consultancy activities to search for investment opportunities for the Retail sector. The aim is to accompany the entrepreneur on specific requests, in differentiating his or her portfolio through targeted choices that can offer better and greater satisfaction in terms of return on investment over time. Seeking to best reconcile the interests of the individual potential investor with the best location and the most reliable company of the moment in terms of Productivity and Corporate solidity on which to focus in terms of possible franchisee affiliation;
- Investment opportunities purely for tourist-receptive use, generally with a high rate of return, both in areas already consolidated from the point of view of tourist flows and in areas decidedly less well-known but with good potential for future development, obviously all framed through the support of analyses of historical and prospective data. Also in these circumstances, we collaborate with the most qualified Real Estate Agencies for specific individual territories with regards to Location Search only
Market Research to Support Operational Strategies (Marketing/Leasing)
Market analysis for Shopping Malls
Market analysis for Mixed-Use Assets
Market Research with qualitative and quantitative surveys
Market analysis for Shopping Malls
are targeted to support qualified interlocutors such as property managers of various levels and sizes, entrepreneurs/investors, retail and catering companies and investment funds. Through these objective analyses, data and information are provided to the client so that the client can draw the most objective feedback possible on the decision to be made (investment, marketing, leasing, repositioning).
Some examples of analyses performed are summarised below:
- Survey of the potential catchment area to define the demand and outline the offer in the current and future competitive context of the asset under examination;
- Definition of the structure's market positioning based on objective and measurable parameters through the execution of sample surveys;
- Repositioning assessment based on the existing and future competitive context with SWOT analysis highlighting strengths-weaknesses and opportunities-threats;
- Elaboration of the merchandising plan (Merchandising Mix) and the most suitable brands for the current or future positioning of the asset (Tenant Mix);
- Performance estimates and/or benchmarks, with provision of turnover, footfall and rental data;
- Suggestions and recommendations with precise operational inputs on Marketing actions to increase visits and/or turnover, and Leasing actions to optimise the gross leasable area (GLA) also with space remodelling actions (splitting and merging of units).
Market analysis for Mixed-Use Assets
in innovative sectors, such as urban and suburban real estate redevelopments, marinas with commercial developments, student residences, accommodation facilities of various types and levels, office, services and entertainment. These studies tend to analyse the demand, supply and value generated by the synergy of retail accompanied by space for other uses. The objective is to provide an estimate of revenues for the definition of the broader business plan and thus for investment analysis.
Market Research with qualitative and quantitative surveys
are generally performed to assess customer satisfaction with the experience of using the asset under consideration. However, market research is also performed for customer profiling, to monitor visit and purchase habits in the case of retail. A further purpose of market research is to monitor the competition and market positioning of the asset under interest.
Research Qualitative Methods: In depth interviews, Qualitative Observations, Focus Group;
Research Quantitative Methods: Telephone Interviews (CATI), by WEB (CAWI), Face to Face (CAPI).